NFB Collection
The Coca Cola Conquest - Part I: The Big Sell
199851 minFilm: Documentary
Direction: Irene Angelico
Production: Abbey Jack NeidikAmy WebbIrene AngelicoJan Rofekamp
Script: Paul CowanIrene AngelicoHoward Goldberg
Produced by DLI Productions in association with Channel 4 Television, the Canadian Broadcasting Corporation and Télé-Québec.
This title is an acquisition.
Coke sheds its patent-medicine image to become first the drink for young moderns and ultimately the most recognized brand name in the world, spawning numerous imitators—including Pepsi, which is just another cola until it targets the “Pepsi Generation.” With Pepsi’s launch of the Michael Jackson campaign, the Cola Wars explode.
Subject categories
- Food and Food Industries > Agro-processing Industry
- Industry and Commerce > International Commerce
- Media Education > Advertising
- Family Studies/Home Economics > Consumer Awareness
- Social Studies > Development/Global IssuesSocial History
Credits
- director
- Irene Angelico
- producer
- Abbey Jack Neidik
- co-producer
- Amy Webb
- Irene Angelico
- associate producer
- Kate Kung
- executive producer
- Abbey Jack Neidik
- Jan Rofekamp
- director of photography
- Marc Gadoury
- music
- Normand Roger
- Denis Chartrand
- writer
- Paul Cowan
- Irene Angelico
- Howard Goldberg
- editor
- Howard Goldberg
- Irene Angelico
- Torben Schioler
- narrator
- Rick Book