Selling Style: Broadcast and Theatrical Advertising

19861 h 7 min 6 secFilm: Documentary

Co-produced by Forum Vidéo de Montréal Inc. and the NFB.

Whether designed to play the big or the small screen, commercials have shifted their focus and their style to mirror the changing film and television industry that frames them. A look at some interesting international trends, and a critique on the thinking behind them.

Subject categories


  • Film and Video Arts > AdvertisingCinema, Television and VideoFilm and Video MakingTelevision
  • Media and Communication > Advertising and ConsumerismTelevision Broadcasting and Production