Today for Me, Tomorrow for You

This title is an acquisition.

Their name will forever be associated with the “printemps érable” – the mass protests led by Québec’s student movement in 2012. L’École de la montagne rouge was a group of graphic design students brought together by and for the student strike, who gave the movement a face by crafting clever slogans and inspiring imagery. But did their creative spark really contribute to a generation’s political awakening? Without images, is a revolution still a revolution? Is creativity necessarily linked to a surge of dissenting ideas? These and other questions are deftly tackled in Aujourd’hui pour moi, demain pour toi, l’École de la montagne rouge – a film whose title adopts the students’ credo (“today for me, tomorrow for you”). The film also reminds us that design is more than mere decoration: it can also be at the forefront of much-needed social change.