NFB Collection
Cardboard Crash (Application)
2017~ 5 minInteractive: Interactive application
By: Vincent McCurley
Production: Loc Dao
In a world of self-driving cars, we hand over control to artificial intelligence that is faced with life or death decisions. How will it make these decisions? Programmers may code the algorithmic parameters, but who should design the ethical frameworks for this code? Autonomous vehicles have the advantage of sensor arrays and network connections, allowing them to make decisions based on a much larger dataset than is available to a human in a panic situation. What data should be used? Should insurance policies, age, income, net worth, social media profiles, or criminal records be taken into account? In this VR vignette, the user is slowed down to bullet-time, becoming the computer, and forced to confront a hard decision where there is plenty of data, but no easy answer.
Availability
Credits
- interactive production creator
- Vincent McCurley
- writer
- Vincent McCurley
- design of application
- Vincent McCurley
- development of application
- Vincent McCurley
- executive producer
- Loc Dao
- creative technologist
- Loc Dao
- project manager
- Paisley Smith
- Laura Mitchell
- additional 3D modeling
- Prajay Mehta
- back end developer
- Steve Lindenberg
- case study footage
- Lomax Boyd
- video footage
- Lomax Boyd
- website design
- GSkinner
- website development
- GSkinner
- operations manager
- Janine Steele
- production manager
- Janine Steele
- technical director
- Dana Dansereau
- art director
- Jeremy Mendes
- interactive editor
- Nicholas Klassen
- studio administrator
- Carla Jones
- Jennifer Roworth
- production supervisor
- Jennifer Roworth
- Kathryn Lynch
- production coordinator
- Stacey Sellars
- Kathleen Jayme
- technical edit coordinator
- Wes Machnikowski
- marketing manager
- Tammy Peddle
- publicist
- Melissa Than
- Marie-Claude Lamoureux
- Web marketing
- Kathryn Ruscito
- system administrator
- Sergiu Raul Suciu
- Bruno Gervasi
- ethics consultant
- Patrick Lin
- AJung Moon
- Jason Millar
Awards
- Mobile EntertainmentDIGI Awards
- Best Interactive ContentWorld Media Festival
- First Runner Up- Creative Frontier CategoryInternational Educational Program Contest Japan Prize
- FWA of the Day- July 31st, 2017Favourite Website Awards
- Online Film & Video- VR: Gaming, Interactive, or Real-time (Branded)The Webby Awards