NeuroFlowers

2024~ 6 minInteractive: Web Experience

By: Maxim BertrandJakob BouchardLouis-Olivier DesmaraisSamuel FavreauAlexya MorinLaurence Thérien

Production: Maxim Bertrand (National Film Board of Canada)Marie-Pier Gauthier (National Film Board of Canada)

Despite the miraculous science of neuroplasticity, the human brain stubbornly resists change. Whether it’s breaking small habits or making major transformations, our default is often comfort over reason. The perfect example of this is our practice of monoculture. Even though there are recognized alternatives and a desperate need for biodiversity, we continue to grow one plant per plot. As a result, we’re experiencing a decline in the pollinators required to balance our ecosystems. What if the same was true of our brain? Without flexibility, it remains stagnant and our cognitive ability degrades. Luckily, we can exercise certain brain functions—such as adaptability, memory, creativity, and motor skills—in order to develop its capacity for change. Our survival depends on it. 

 NeuroFlowers is a mobile game that plants the idea that our minds must flourish in order to blossom, just like a garden. By playing a series of short games featuring colorful flowers and winged creatures, you can sow the seeds of change and reap the rewards of your efforts, all within the rich universe of sound featuring the vocals of Klô Pelgag. 

 

Other versions


Subject categories


  • Agriculture > Agricultural Perspectives
  • Psychology and Psychiatry > Brain and Nervous SystemPsychological Processes
  • Plants > Flowers

Credits


digital creator
Maxim Bertrand
Jakob Bouchard
Louis-Olivier Desmarais
Samuel Favreau
Alexya Morin
Laurence Thérien
artistic direction
Laurence Thérien
music
Louis-Olivier Desmarais
sound design
Louis-Olivier Desmarais
research
Alexya Morin
content
Alexya Morin
programming
Jakob Bouchard
Samuel Favreau
production
Maxim Bertrand
Marie-Pier Gauthier
voice
Klô Pelgag
delegate producer
Laurence Dolbec
production coordinator
Evelyne Cortes-Oquendo
Rose Mercier-Marcotte
technology director
Martin Viau
technical specialist - animation
Yannick Grandmont
technical coordinator
Marianne Bourdages
interactive medias coordinator
Caroline Fournier
administrator
Camila Blos
marketing manager
Laurianne Désormiers
marketing coordinator
Jolène Lessard
social media strategist
Émilie Nguyen Ngoc
media relations
Sophie St-Pierre
legal services
Dominique Aubry
information technology
Marco Antonio Bravo Ramirez