NFB Collection
Un/tied Shoes
2019~ 20 minInteractive: Web Experience
Production: Nicholas KlassenRobert McLaughlin
Growing up, Evie Ruddy didn’t quite feel like a girl, or a boy, and resisted gendered expectations. Only recently, with the growing awareness of non-binary identities, did Evie move toward a more androgynous gender performance and begin using they/them pronouns. Un/tied Shoes tells the story of how gender conventions have impacted Evie’s life, with footwear as markers along the way.
Un/tied is presented as an online shoe company, but visitors expecting to browse the latest styles will instead find a first-person account of self-actualization and contesting categorization. Thanks to gendered fashion industry conventions, buying shoes and clothes that reflect their identity has been a lifelong challenge for Evie. Framing their story as an online shopping experience underscores the hardship many non-binary and transgender people face trying to reflect their gender identity in their outward appearance. It’s an everyday illustration of the deep-rooted mores and social codes that determine who can wear what, and in which circumstances.
With Evie as our guide, Un/tied invites us to step into a future with more options, fewer labels, and shoes that come in all sizes, for all people.
Availability
This work is unfortunately no longer available. The technology it relied on is no longer compatible with the updated standards of our platform.
Subject categories
- Psychology and Psychiatry > Adolescent BehaviourEmotional LifeIndividual in Society
- Sexuality and Reproduction > Sexual minorities (2SLGBTQ+ people)
Credits
- writer
- Evie Ruddy
- art director
- Tracey Lebedovich
- designer
- Tracey Lebedovich
- producer
- Nicholas Klassen
- project manager
- Jasmine Pullukatt
- developer
- We The Collective
- photographer
- Lauren Zbarsky
- hair artist
- Min-Jee Mowat
- makeup artist
- Min-Jee Mowat
- production assistant
- Justin Mah
- impact strategist
- Leah Gregg
- French translation
- Gabrielle Lisa Collard
- executive producer
- Robert McLaughlin
- studio operations manager
- Camille Fillion
- studio administrator
- Carla Jones
- marketing manager
- Tammy Peddle
- Gabrielle Harvey
- marketing coordinator
- Sophie Thouin
- Bruno Capozzi Goldstein
- publicist
- Katja De Bock
- digital products project manager
- Maureen Veilly
- information technologies
- Sergiu Raul Suciu
- Bruno Gervasi
- legal services
- Christian Pitchen
Awards
- Digital DozenColumbia University Digital Dozen 2020