NFB Collection
Un/tied Shoes
2019~ 20 minInteractive: Web Experience
Production: Nicholas KlassenRobert McLaughlin
Growing up, Evie Ruddy didn’t quite feel like a girl, or a boy, and resisted gendered expectations. Only recently, with the growing awareness of non-binary identities, did Evie move toward a more androgynous gender performance and begin using they/them pronouns. Un/tied Shoes tells the story of how gender conventions have impacted Evie’s life, with footwear as markers along the way.
Un/tied is presented as an online shoe company, but visitors expecting to browse the latest styles will instead find a first-person account of self-actualization and contesting categorization. Thanks to gendered fashion industry conventions, buying shoes and clothes that reflect their identity has been a lifelong challenge for Evie. Framing their story as an online shopping experience underscores the hardship many non-binary and transgender people face trying to reflect their gender identity in their outward appearance. It’s an everyday illustration of the deep-rooted mores and social codes that determine who can wear what, and in which circumstances.
With Evie as our guide, Un/tied invites us to step into a future with more options, fewer labels, and shoes that come in all sizes, for all people.
Availability
Other versions
Subject categories
- Psychology and Psychiatry > Adolescent BehaviourEmotional LifeIndividual in Society
- Sexuality and Reproduction > Sexual minorities (2SLGBTQ+ people)
Credits
- writer
- Evie Ruddy
- art director
- Tracey Lebedovich
- designer
- Tracey Lebedovich
- producer
- Nicholas Klassen
- project manager
- Jasmine Pullukatt
- developer
- We The Collective
- photographer
- Lauren Zbarsky
- hair artist
- Min-Jee Mowat
- makeup artist
- Min-Jee Mowat
- production assistant
- Justin Mah
- impact strategist
- Leah Gregg
- French translation
- Gabrielle Lisa Collard
- executive producer
- Robert McLaughlin
- studio operations manager
- Camille Fillion
- studio administrator
- Carla Jones
- marketing manager
- Tammy Peddle
- Gabrielle Harvey
- marketing coordinator
- Sophie Thouin
- Bruno Capozzi Goldstein
- publicist
- Katja De Bock
- digital products project manager
- Maureen Veilly
- information technologies
- Sergiu Raul Suciu
- Bruno Gervasi
- legal services
- Christian Pitchen
Awards
- Digital DozenColumbia University Digital Dozen 2020