Un/tied Shoes

2019~ 20 minInteractive: Web Experience

Production: Nicholas KlassenRobert McLaughlin

Growing up, Evie Ruddy didn’t quite feel like a girl, or a boy, and resisted gendered expectations. Only recently, with the growing awareness of non-binary identities, did Evie move toward a more androgynous gender performance and begin using they/them pronouns. Un/tied Shoes tells the story of how gender conventions have impacted Evie’s life, with footwear as markers along the way.

Un/tied is presented as an online shoe company, but visitors expecting to browse the latest styles will instead find a first-person account of self-actualization and contesting categorization. Thanks to gendered fashion industry conventions, buying shoes and clothes that reflect their identity has been a lifelong challenge for Evie. Framing their story as an online shopping experience underscores the hardship many non-binary and transgender people face trying to reflect their gender identity in their outward appearance. It’s an everyday illustration of the deep-rooted mores and social codes that determine who can wear what, and in which circumstances.

With Evie as our guide, Un/tied invites us to step into a future with more options, fewer labels, and shoes that come in all sizes, for all people.

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Subject categories


  • Psychology and Psychiatry > Adolescent BehaviourEmotional LifeIndividual in Society
  • Sexuality and Reproduction > Sexual minorities (2SLGBTQ+ people)

Credits


writer
Evie Ruddy
art director
Tracey Lebedovich
designer
Tracey Lebedovich
producer
Nicholas Klassen
project manager
Jasmine Pullukatt
developer
We The Collective
photographer
Lauren Zbarsky
hair artist
Min-Jee Mowat
makeup artist
Min-Jee Mowat
production assistant
Justin Mah
impact strategist
Leah Gregg
French translation
Gabrielle Lisa Collard
executive producer
Robert McLaughlin
studio operations manager
Camille Fillion
studio administrator
Carla Jones
marketing manager
Tammy Peddle
Gabrielle Harvey
marketing coordinator
Sophie Thouin
Bruno Capozzi Goldstein
publicist
Katja De Bock
digital products project manager
Maureen Veilly
information technologies
Sergiu Raul Suciu
Bruno Gervasi
legal services
Christian Pitchen

Awards


  • Digital DozenColumbia University Digital Dozen 2020